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Analyzing Broadcast Performance ​

Per-broadcast analytics enable channel administrators to track subscriber engagement, verify delivery health, and compare language segment performance.

Step 1: Open Broadcast Analytics ​

  1. Navigate to Admin > Broadcasts.
  2. Locate a broadcast with status sent.
  3. Click the broadcast row to expand its details and analytics panel.
Broadcast Analytics Grid
Broadcast Grid showing sent status and response metrics

Step 2: Key Performance Indicators (KPIs) ​

The performance dashboard reports real-time metrics updated via Mailgun webhooks:

Channel Analytics Summary Dashboard
Aggregate channel analytics dashboard displaying delivery rates and campaign performance metrics
  • Total Recipients: Total subscriber accounts included in the send list
  • Delivery Rate (%): Percentage of emails successfully delivered to subscriber mailboxes
  • Open Rate (%): Percentage of delivered messages opened by recipients
  • Click-Through Rate (%): Percentage of opened emails where links were clicked
  • Bounces / Failures: Total permanently or temporarily rejected email addresses
  • Response Count: Number of threaded subscriber replies attached to this broadcast. Expanding the grid row reveals the full flat response thread.

Step 3: Segment Analytics by Language ​

To compare engagement across different language communities:

  1. In the broadcast analytics view, locate the Language Breakdown tab.
  2. Select a target language (e.g. English, French, Portuguese, Arabic).
  3. View the specific delivery and open rates calculated for subscribers who received that translation version.

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